Using FeedBurner Pro to Your Advantage
When Google bought Feedburner back at the end of May they decided to give the Feedburner Pro features away for free. I initially thought nothing of it as I felt just fine with the amount of statistics I was already receiving via my normal FeedBurner account. However, about a week ago I decided that I would enable the Pro features and see what I was missing out on and I’m glad that I did!
What is Feedburner?
If you blog you no doubt produce an RSS feed that is an aggregate of your latest posts. All by itself it is just fine in terms of usability, but Feedburner provides additional tools and features to enhance your RSS feed, track statistics and publicize your feed. Additionally they offer an RSS feed advertising network for those high volume bloggers. I would highly recommend that every blogger signup for Feedburner and install the FeedSmith plugin (If running WordPress)
What’s Feedburner Pro?
For as long as I’ve used Feedburner, they’ve always offered a Pro service for $4.99/mo. However when Google bought Feedburner back in May, they decided to give the feature away for free!! As I’ve said, I never thought much about it, but I recently enabled the features and was glad that I did. What does Pro offer? Well mostly it offers more detailed statistics about your feed and readers.
As you can see above, Feedburner Pro shows you not only how many views articles are getting from your feed, but also how many times a person clicks them to get to your actual website. Additionally each individual item can be isolated for even further details about what RSS reader was used and daily view totals.
Why is it Important?
There are good reasons for using Feedburner’s Pro features. With the detailed stats you can see which articles are getting viewed and more importantly which articles are getting click-throughs to your actual blog. By monitoring this data, you can find out what types of articles are popular and which types of headlines get the most click-throughs to your website. By getting more readers to your website you are increasing your earning potential.
Earning money online is more than just building a website and tossing some advertising onto it. It’s about knowing your customer (reader) and analyzing statistics to better tailor your product (content) to maximize profit ($$$). Go ahead and enable Feedburner Pro if you haven’t yet. At $0.00/mo you can’t go wrong!
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Related Posts:
How Analyzing Statistics Can Make You a Better Blogger – Part 1
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Why Increasing the Number of RSS Subscribers on Your Blog is Important
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1
August 23, 2007
I have already upgraded for free. This is quite generous of Google if you ask me.
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2
August 23, 2007
Great post! I noticed the upgraded features but haven’t done them yet but your post is giving me an incentive to do so! Good stuff man! Keep it up!
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3
August 24, 2007
It was quite nice to give it away for free, I didn’t know how nice the stats really were until I took advantage of them.
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4
August 24, 2007
[...] mentioned briefly in yesterday’s post about how blogging and business in general is more than just creating a website, tossing up some [...]
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5
August 26, 2007
I love the Feedburner Pro services! You can never have enough information about the work you do (whether it’s a blog, a product, a company, etc), and Feedburner sits nicely with my roster of stat tracking tools.
The one site I use far more than Feedburner though is Stat Counter. It’s a great real-time alternative to Google Analytics, which can be a pain due to its 1-day delay. I use it most often to see what pages are currently viewing the most and where people are coming from (which seems slightly more comprehensive than Feedburner’s).
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6
August 27, 2007
[...] Using FeedBurner Pro to Your Advantage by Erik Karey [...]
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7
August 27, 2007
I love the MyBrand pro service. I was lucky enough not to set up my current blog until after Google had released this feature for free. Now I have no dependancy on Feedburner.
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8
August 28, 2007
I tried enabling feedburner pro, but it doesn’t seem like I get a lot of clicks. It also may be because I don’t have a lot of RSS readers
-Gregg
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9
August 30, 2007
[...] Using FeedBurner Pro to Your Advantage by Erik Karey [...]
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10
September 1, 2007
Feedburner Pro is great! Another additional way of understanding your visitors after google analytics
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11
September 11, 2007
Oh I never knew that feature was there and I’ve been using Feedburner Pro all along! It took me a while to find it, but when I clicked on Item Use and then “last 30 days” I can see all my clicks! Another thing I just discovered yesterday was FeedFlare. It wasn’t until yesterday that I realized there weren’t any Digg/Stumble, etc. buttons displaying on my feed posts - they were only showing up on my site. So FeedFlare takes care of that for me!
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12
September 25, 2007
I’ve seen feedburner in my backlinks a couple of times and never knew what it was. Thanks for the insight. Definitely worth checking out.
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13
September 27, 2007
I really need to start using feedburner. I think it’s just been that I didn’t understand it before. This helps, thanks!
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14
September 29, 2007
[...] [1] Using FeedBurner Pro to Your Advantage - I have been using FeedBurner to manage my RSS feed and count subscribers since I launched the blog. However, I didn’t realise that the Pro features were free! So when I encountered this post I turned on the Pro features and now I can track things like exactly which posts people are reading in my feed. This will be very cool for me when I do my stats next month. [...]
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15
October 2, 2007
Brilliant! I love Google - they give away Pro features for free. Yay! Thanks for this post by the way.
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16
October 4, 2007
I think it is a great tool. As it allows you to find out which of your posts are the best from a readers perspective. This lets you shape your blog for your readers…
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17
October 18, 2007
Feedburner can also help you find new visitors to your blog or site… It keeps people updated with your site plus… you can also add some adsense in it to generate some income…
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18
October 18, 2007
Feeds are very useful for people like me who dont have much time to spend in visiting my websites just to see if there is an update. Instead of me visiting every website that i like tru feeds i am automatically updated whenever my favorite sites updates.
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19
October 19, 2007
I’ve been using FeedBurner pro since I started blogging and it’s great. It helps you see what your readers are wanting to read. That way you know what kind of things to write about.
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20
October 19, 2007
I’ve been using it since the beginning myself and I have just started to play around with the features. I just turned on views last week and I’ve turned into a stat junkie. So much fun.
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21
October 22, 2007
Google had released this feature for free. Now i do not need to depend on anyone else.
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22
October 22, 2007
Feedburner is great. Combined with analytics it can really help focus your site and to get the extras for free makes it all the better.
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23
October 30, 2007
Hai it is great writing. And you are right about the Feeds you are right.
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24
June 25, 2008
[...] [1] Using FeedBurner Pro to Your Advantage - I have been using FeedBurner to manage my RSS feed and count subscribers since I launched the blog. However, I didn’t realise that the Pro features were free! So when I encountered this post I turned on the Pro features and now I can track things like exactly which posts people are reading in my feed. This will be very cool for me when I do my stats next month. [...]
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